About Axialys

Axialys is a leading SaaS provider of customer support and cloud telephony solutions. They help customer-facing teams centralize interactions across voice, CRM, and helpdesk tools to boost productivity and customer experience.

Before ReachUP

Axialys had strong traction and a competitive solution, but struggled to generate high-quality outbound opportunities at scale. Their Head of Sales wanted to explore cold email as a channel to unlock new segments and feed their pipeline faster — but lacked the bandwidth and framework to do it internally.

After working with ReachUP

We created and launched a cold email campaign targeting Customer Support and Sales decision-makers in companies with 50–500 employees. Our ICPs included directors of operations, customer success, and customer service across industries.

Using our database enrichment and copywriting frameworks, we generated consistent engagement with warm leads — including meetings with companies like Manpower, Weyou, Gas Bijoux, and Simundia.

In less than 90 days, the campaign generated over $250,000 in pipeline, with a strong ROI vs traditional channels.

Results

$250k+ pipeline generated in 90 days

15+ qualified meetings booked

High-quality accounts across retail, HR, SaaS, and B2B services

‍

More informations in the video below